BetterHelp

BetterHelp is the world's largest online therapy platform, connecting millions of users with licensed therapists through a fully digital experience. During a period of rapid growth, the company's data infrastructure struggled to keep pace with the volume and complexity of data generated across clinical matching, therapist operations, product experimentation, and growth marketing.

Astrodata embedded with the BetterHelp data team to lead a comprehensive modernization of the analytics engineering stack. This included migrating legacy pipelines to a modern dbt-based transformation layer, implementing data quality monitoring, and building trusted data models that served as the single source of truth across the organization.

The engagement enabled cross-functional teams from product to clinical operations to self-serve on reliable, well-documented data for the first time. The work laid the foundation for the advanced analytics and ML capabilities that BetterHelp continues to build on today.