
CB Insights
Industry: Market Intelligence · Services: Data Monetization, Data Architecture & Engineering
CB Insights provides predictive intelligence on private companies and emerging technology markets to enterprise strategy, corporate development, and venture teams worldwide. The platform tracks over 11 million companies and surfaces competitive signals through proprietary scoring models, market maps, and AI-driven analysis.
Astrodata was engaged to extend the embedded analytics capabilities within the CB Insights platform, designing custom visualization components that translated complex market and funding data into intuitive, interactive experiences for end users. The team also re-architected portions of the analytics data pipeline to improve refresh cadence and reduce latency for the platform's most data-intensive views, including competitive benchmarking and market landscape maps.
The work directly supported CB Insights' product differentiation by enabling richer, faster analytical experiences without requiring users to leave the platform.
Results
- Custom visualization layer powering core product features
- 3x improvement in analytics refresh cadence
- Enhanced embedded analytics driving user retention