Back to Ideas

Build Data Driven Workflows using Omni Analytics

Leverage custom postMessage events in your data application

David StockerOctober 9, 20251 min read

Omni Analytics lets you define custom postMessage events on your embedded dashboards, which is a powerful way to empower users to take action on the analysis they're performing in your application. With this feature, you can add buttons or links to tables and markdown tiles that send structured messages (including row-level data) to the parent app when clicked.

This turns dashboards from passive reports into interactive control centers for your business workflows. Omni has made it dead simple — and much faster than other BI tools — to bring data-driven workflows to life.

For example:

  • Data write-backs: A user clicks "Approve" in a dashboard table to immediately update a record in your database.
  • Automated workflows: Clicking a "Notify Customer" button triggers an API call that sends an SMS or email directly from your app.

Here's how easy it is to listen for these events in your parent application:

postMessage event listener code sample — image to be re-sourced from the original post

By bridging dashboards and applications seamlessly, Omni Analytics turns insight into action, empowering teams to not just see what's happening, but respond in real time.

David Stocker
About the author

David Stocker

David is a technology leader who brings customer focus and team empathy to the forefront of his strategic and hands-on contributions. His deep background in product strategy, design and engineering allows him to get clients to value faster through hard earned wisdom acquired by leading projects at numerous Fortune 500, mid-tier and start-up companies.

Connect